a prestigious design event that brings together creative professionals, studios and industry voices to celebrate design, innovation and culture.
They needed an opening piece that celebrated design through motion. What began as a minimal motion design evolved into a synchronized live experience, blending motion, light and the venue into one performance.
ROLE
Motion Design / Visual Development
PROJECT
Hyderabad Design Week
MEDIUM
Motion / Light / Live Experience
TOOLS
After Effects / TouchDesigner
Light, sound and motion were synchronised to capture the audience’s attention and pull them into the experience, making them feel less like spectators and more like part of the world unfolding around them.
The first part of the equation was translating sound into motion.
Then comes projecting synchronized audiovisual language beyond the screen
YOU are the final part of the equation. Light moved around and above you, spotlighting, communicating and provoking. This made the crowd feel embedded within the performance, turning the venue into a shared visual environment.
