MEET
MAST & MIAMAST & MIA
Two digital mascots. Fifty-plus adventures. One social platform.
Two digital mascots. Fifty-plus adventures. One social platform.
Two digital mascots. Fifty-plus adventures. One social platform.
ROLE
3D Design / Character Development / Art Direction
CLIENT
Moj / ShareChat
DISCIPLINES
Character / Brand / 3D / Motion / Product
MOJ NEEDED A FACE. WE GAVE IT TWO.
MOJ NEEDED A FACE. WE GAVE IT TWO.
Mast and Mia were created as virtual mascots for Moj, designed to move between product experiences, social content, campaigns and creator culture while remaining instantly recognisable. The challenge was creating characters flexible enough to appear repeatedly across different stories, outfits, environments and formats without losing their identity.
Mast and Mia were created as virtual mascots for Moj, designed to move between product experiences, social content, campaigns and creator culture while remaining instantly recognisable. The challenge was creating characters flexible enough to appear repeatedly across different stories, outfits, environments and formats without losing their identity.
MAST
MAST
MAST
Bold, energetic and playful. His silhouette, visual identity and movement were built to stay readable even when the story, setting and performance changed.
Bold, energetic and playful. His silhouette, visual identity and movement were built to stay readable even when the story, setting and performance changed.
MIA
MIA
MIA
Confident, expressive and playful. Her styling and personality were designed to carry emotion quickly, from close-up reactions to full-body movement.
Confident, expressive and playful. Her styling and personality were designed to carry emotion quickly, from close-up reactions to full-body movement.
BETTER TOGETHER.
BETTER TOGETHER.
ONE IDENTITY. MANY LIVES.
ONE IDENTITY. MANY LIVES.
BUILT FOR THE FEED
BUILT FOR THE FEED
BUILT FOR THE FEED
Mast and Mia were designed to live beyond a single format. Their visual language was built to adapt seamlessly across different media while remaining instantly recognisable. From banners and calling cards to announcement posts, social content and marketing campaigns, the characters could shift in scale, pose and context without losing the personality and identity of the brand.
Mast and Mia were designed to live beyond a single format. Their visual language was built to adapt seamlessly across different media while remaining instantly recognisable. From banners and calling cards to announcement posts, social content and marketing campaigns, the characters could shift in scale, pose and context without losing the personality and identity of the brand.
Mast and Mia were designed to live beyond a single format. Their visual language was built to adapt seamlessly across different media while remaining instantly recognisable. From banners and calling cards to announcement posts, social content and marketing campaigns, the characters could shift in scale, pose and context without losing the personality and identity of the brand.
Some performances also became participatory content, encouraging users to recreate dances and engage with the characters.
Some performances also became participatory content, encouraging users to recreate dances and engage with the characters.
Some performances also became participatory content, encouraging users to recreate dances and engage with the characters.
50+
50+
50+
VIDEOS, ILLUSTRATIONS & DIGITAL EXPERIENCES
VIDEOS, ILLUSTRATIONS & DIGITAL EXPERIENCES
VIDEOS, ILLUSTRATIONS & DIGITAL EXPERIENCES
With their energetic dances, distinctive style, and playful personalities, Mast and Mia quickly became recognisable faces of Moj, helping strengthen user engagement, retention, and overall platform growth.
With their energetic dances, distinctive style, and playful personalities, Mast and Mia quickly became recognisable faces of Moj, helping strengthen user engagement, retention, and overall platform growth.
related work
related work
related work
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